The once-quiet markets of cultivated agarwood, traditionally reliant on inoculation techniques and various "secret recipe" treatments, are now being challenged by China's innovative cultivated Kynam. This shift is akin to the evolution from internal combustion engines to electric vehicles (EVs). After years of development, the cultivated Kynam market has reached its zenith, leading to a steady decline in prices as production scales up. This is welcome news for price-conscious buyers, as larger pieces of cultivated Kynam are now approaching the price range of smaller wild Kynam—treasured possessions of seasoned merchants and collectors.

Looking ahead to 2025, with a fresh start after the challenging COVID years, the reopening of borders and visa-free travel to agarwood-producing countries present new opportunities. We can anticipate the reintroduction of some old agarwood stocks into the market. Often, farmers and sources aim to sell these stocks closer to retail prices—a trend supported by the growing influence of social media platforms and the popularity of online purchasing. These factors are reshaping how agarwood is marketed and accessed, bridging the gap between producers and a global audience.